A woman standing indoors in front of a table with colorful tablecloth, plants, notebooks, and a laptop, smiling at the camera.

I’m Caitie, a brand designer for purpose-led businesses who care about clarity, intention, and meaningful connection.

With years of experience as a designer, illustrator, and crafter, I’ve worked alongside passionate founders, wellness practitioners, and vision-led brands to create visuals that feel thoughtful, personal, and meaningful.

I see branding as a way to come home to your own story, your values, and your passion. I incorporate mindfulness and intention into all aspects of my life, and my craft is no different. 

I’m deeply inspired by living close to the earth, creating with my hands, and the rich traditions of folk art and storytelling. This connection to materials, craft, and narrative shapes everything I do, from brand design to workshops, helping ideas come alive in ways that feel grounded, soulful, and lasting.

Not sure where to start? Let’s have a chat and explore what’s possible.

Book your free discovery call
A woman with long brown hair sitting at a desk covered with a colorful tablecloth, working on a laptop in a room decorated with abstract art on the wall and potted plants.

Collaboration

If you'd like to chat to me about working together, have an enquiry or would like to discuss new products please get in touch caitiebethdesign@gmail.com

It starts with a conversation
A woman with dark hair and tattoos on her arm working on a laptop at a colorful desk in a room decorated with plants and artwork.

Selected Clients

Cutter & Squidge Beer 52 Herstory Nodo AvoCamera Noori Studios

Press

Jumble Mag Bangor Artist Caitie Smyth

Fugu Creative Artist Profile