Lí Ban Beer Packaging

Lí Ban is a craft beer packaging concept inspired by the Irish myth of Lí Ban, a woman who survived a great flood and was transformed into a mermaid. The project reimagines this traditional story through a modern and contemporary visual identity, using bright, bold illustrations to bring the folklore to life.

The range consists of three beers, The Flood, The Cave, and The Muirgheilt. Each represents a different stage of Lí Ban's journey. Through vibrant colours, strong storytelling, and eye-catching packaging, the project explores how Irish folklore can be presented in a fresh and engaging way for a modern audience.