Branding for Yoga with Becky

Client: Yoga with Becky
Project: A grounded visual identity for Yoga with Becky, inspired by nature’s tones and the flow of her teaching.
Year: 2025
Tools: Adobe Illustrator, Photoshop

Yoga with Becky is a brand identity created for a Northern Irish yoga teacher seeking greater clarity and connection in her visual presence. The identity is inspired by nature’s grounding hues, mossy greens and deep purples, colours that speak of stillness, renewal, and rooted energy.

At the centre sits a lotus-inspired logo, a symbol of growth, balance, and unfolding potential. Its form is paired with a natural serif and gentle script font, creating a look that feels both intentional and welcoming, much like Becky’s teaching style.

A suite of icons was designed to support her social presence, weaving consistency and personality across her online platforms. Together, the brand elements create a cohesive, soulful identity that mirrors the practice itself a balance of strength, softness, and mindful connection.